Hero Subpage

Hero Subpage



Initiate! is part of the largest energy transition expo series in Asia-Pacific – Asian Utility Week. With the co-location of four other events, POWERGEN Asia, DISTRIBUTECH Asia, SolarVision & Energy Capital Leaders, this will bring 11,000+ attendees and this creates one of the world’s largest utility networking events.


Initiate! is the perfect platform for startups, SMEs, new business depts, students, young professionals and established professionals to share ideas and innovations.

The need for innovation and change in the industry is apparent and happening and Initiate! is the platform of Asian Utility Week, where these discussions can take place.

From the digital transition to innovations within the renewable sector, the energy trading sector and looking at transformation within the generation side of power, Initiate! looks at acquiring new talents or forming new partnerships to create positive change. The Initiate! programme stimulates this change by including all players in the eco-system – all with the intention to catapult the industry forward.

Initiate! will be diving into the latest tech and developments in the entrepreneurial & young talent space.


Read all about it on the pages below and join the club!


Innovation programme

Are you a Start-up, SME or did you launch a new innovative business unit and interested in sharing your strategy to an audience of potential buyers, investors and business partners?


Are you positively impacting the acceleration of the smart energy transition? Then we need you to join the Initiate! Start-up programme!

You will be able to showcase your solutions to the entire Asian Utility Week & POWERGEN Asia network, exhibit your solution on the Initiate! Hub on the exhibition floor, connect and brainstorm with the incumbents in the industry, as well as gain access to those professionals ready to accel your product or service.

This is your way in and up! 

We have 25 spots available on the Initiate! Hub to showcase your solutions, do business with and network amongst key accelerators, innovation managers, corporate VC’s. 


  • Software startups can be max. 5 years old and hardware startups max. 8 years old
  • Must have a first prototype and/or pilots
  • Must have a minimum of 3 staff members per startup
  • Focus is Innovation in the areas of smart homes, meters & grids, collective and decentralized energy generation & distribution, smart generation, energy reduction and energy usage awareness, Examples include Artificial Intelligence (AI),  Internet of Things (IoT), Electricity Transformation,  Energy Efficiency Building Services, Solar and Storage.

initiate startup photo


Young Talent Programme

The Initiate! Young Talent Programme welcomes students and young professionals about to graduate and ready to work in the industry or under 35 and working for a utility - join us!

The industry needs new talent and new ideas to encourage the development of solutions
and strategies to bring about change.

You will network with your peers, share your knowledge and work with other utility professionals to put your ideas into practice. By joining the programme you have access to the ASUW / PGAS Summit programme where you will additionally be able to schmoose with the policymakers, thought leaders and utility giants.

We just ask you to be pro-active, motivated and engaged!

University Partnerships

We are constantly looking for universities dedicated to working with students who can make a difference in accelerating the energy transition.

Join the Initiate! community and we will make sure we work with you to promote your cause, your university, your students.

By becoming one of our partners we will connect your selected students to those industry professionals who can truly accelerate their careers and their opportunities.


Benefits of Participation include:

  • Global Promotion - Your name will be shared with over 40,000 industry contacts
  • Excellent Connections to assist in business development - the audience comprises utilities, government agencies, & investors
  • We provide you with 1 Speaker pass & 2 complimentary delegate passes
  • We will profile your speaker and company in our email campaigns
  • You get a subsidised pod as seen below and electronic marketing to our international market  (investment USD$350)


A Pod includes:

  • 2sqm booth space (1mx2m)
  • A1 Poster (Printing file must be sent by exhibitor 3 weeks before event to nurul.aswad@clarionevents.com)
  • 2 x Bar Stool
  • 1 x System Counter
  • 1 x 5amp/220v Power Socket
  • 2sqm Carpet
  • Team/Company Name & Booth number (White wording 7cmH in Black Sticker Background) max 16 letters 
  • Additional furniture/electrical can be ordered via Exhibition Manual. Given items are not allowed to be exchanged or refunded.
Pod Example *An Example of a Pod

One overall winner who will gain additional profile at our Awards Night

What are the criteria reviewed by the judges?

  • Growth Potential
  • Passion
  • Creativity
  • Level of idea development


Things to note as a participant:

  • Accommodation & travel are not covered
  • Company must normally be incorporated within 5 years to compete, but we do permit worthy exceptions based upon new product development.


Apply for Initiate! Now

See who is involved at Initiate! 


For more information about Initiate!, contact us at:


  • 12,000
  • 450
  • 2,000
  • 350