3 - 4 September 2019
MITEC, Kuala Lumpur, Malaysia

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Initiate! Startup

Are you a Startup interested in sharing your strategy to an audience of potential buyers, investors and business partners?

Join Initiate! Startup Competition

Initiate! Startup is part of the largest energy transition expo series in Asia-Pacific – Asian Utility Week. With the co-location of four other events, POWERGEN Asia, DISTRIBUTECH Asia, SolarVision & Energy Capital Leaders, this will bring 11,000+ attendees and this creates one of the world’s largest utility networking events.

We welcome applications from innovative startups offering technology or services that improve energy services whether used by the utility sector, vendors, or customers.

Examples include Artificial Intelligence (AI),  Internet of Things (IoT), Electricity Transformation,  Energy Efficiency Building Services, Solar and Storage.


initiate startup photo

Benefits of Participation include:

  • Global Promotion - Your name will be shared with over 40,000 industry contacts
  • Excellent Connections to assist in business development - the audience comprises utilities, government agencies, & investors
  • We provide you with 2 complimentary delegate passes valued at SGD$2,000 each
  • We will profile your speaker and company in our email campaigns
  • You get a subsidised start up pod as seen below and electronic marketing to our international market  (investment USD$350)


A Startup Pod includes:

  • 2sqm booth space (1mx2m)
  • A1 Poster (Printing file must be sent by exhibitor 3 weeks before event to nurul.aswad@clarionevents.com)
  • 2 x Bar Stool
  • 1 x System Counter
  • 1 x 5amp/220v Power Socket
  • 2sqm Carpet
  • Company Name & Booth number (White wording 7cmH in Black Sticker Background) max 16 letters 
  • Additional furniture/electrical can be ordered via Exhibition Manual. Given items are not allowed to be exchanged or refunded.
Pod Example *An Example of a Startup Pod

One overall winner who will gain additional profile at our Awards Night

What are the criteria reviewed by the judges?

  • Growth Potential
  • Passion
  • Creativity
  • Level of idea development


Things to note as a startup participant:

  • Accommodation & travel are not covered
  • Company must normally be incorporated within 5 years to compete, but we do permit worthy exceptions based upon new product development.


Apply for Initiate! Startup Now

See who is involved at Initiate! Startup


For more information about Initiate! Startup, contact us at:


  • 11,000
  • 450
  • 2,000
  • 350



Diamond Sponsor

Gold Sponsor

Silver Sponsors


Legal & Regulatory Partner

Bronze Sponsor

Strategic Partner


Organised by

Clarion Energy